AP Psychology · Unit 4

Unit 4: Social Psychology and Personality

How we explain our own and other people's behavior, and the biases that creep in

How attitudes form and change, and how persuasion works

How groups and situations lead people to conform, obey, help or hold back

How the main theories describe and measure personality

What motivates us, from physical drives and arousal to rewards and needs

How theories explain emotion and how culture shapes the way we show it

On the exam

About a fifth of the multiple-choice section, since this unit makes up roughly 20 percent of it

Free-response questions can draw on it too: the Evidence-Based Question gives three summarized studies on one topic and asks for a claim backed by evidence from them, and the Article Analysis Question works from one summarized study

Key terms

19 terms. Say what each one means, then open the card to check.

  • Fundamental attribution error

    The tendency, when judging other people, to give too much weight to their traits and too little to the situation they are in.

    Example. A diner decides a server is rude for being slow, not noticing that the server is covering six tables alone.

  • Self-serving bias

    The habit of taking credit for our own successes while blaming outside causes for our failures.

    Example. A student says a high grade shows she is smart but blames a low grade on a confusing test.

  • Just-world hypothesis

    The belief that the world is fair, so people get what they deserve, which can lead us to blame victims for their bad luck.

    Example. After a stranger's bike is stolen, a man says the owner should have known better than to park there.

  • Cognitive dissonance

    The discomfort we feel when our actions clash with our beliefs, or two beliefs clash, which we often ease by changing a belief.

    Example. A teen who says junk food is unhealthy but eats it daily starts saying a little junk food never hurt anyone.

  • Central route persuasion

    Persuasion that works through careful thinking about the strength of the arguments, used when people are motivated and able to think.

    Example. A buyer compares battery life and repair costs across three laptops before choosing one.

  • Foot-in-the-door technique

    Getting someone to agree to a small request first, which makes them more likely to agree to a larger request later.

    Example. A neighbor who agrees to sign a park petition is later more willing to spend a Saturday cleaning the park.

  • Informational social influence

    Going along with a group because we believe the group has accurate information, especially when a situation is unclear.

    Example. In a new city, a tourist lines up at the busiest food stall because the crowd suggests it is the best one.

  • Social loafing

    The tendency to put in less effort on a group task when each person's contribution is pooled and not tracked.

    Example. In a five-person class project graded only as a group, one student spends far less time on research than he would on a solo assignment.

  • Diffusion of responsibility

    The sense that responsibility to act is shared among everyone present, so each person feels less need to help.

    Example. Dozens of people on a busy platform see a dropped wallet, and each assumes someone else will return it.

  • Group polarization

    The strengthening of a group's shared leaning after its members discuss it with one another.

    Example. A club that mildly favors a longer season votes for an even longer one after an hour of discussion.

  • Big Five traits

    Five broad trait dimensions used to describe personality: openness, conscientiousness, extraversion, agreeableness and neuroticism.

    Example. A survey places one worker high in extraversion and low in neuroticism: outgoing and emotionally steady.

  • Defense mechanism

    In psychodynamic theory, an unconscious way the ego protects a person from anxiety by distorting or redirecting thoughts and feelings.

    Example. A boy angry at his coach slams his bedroom door instead, which is displacement.

  • Reciprocal determinism

    The social-cognitive idea that behavior, personal thoughts and the environment all influence one another in both directions.

    Example. A shy girl avoids parties, so she gets little practice talking to new people, which keeps her uneasy at parties.

  • Self-efficacy

    A person's belief in their own ability to succeed at a specific task, which affects how hard and how long they try.

    Example. A swimmer who believes she can finish a long race keeps training through a bad week of practice.

  • Drive-reduction theory

    The idea that a physical need creates a state of tension, a drive, that pushes us to act to reduce it and restore balance.

    Example. After skipping lunch, a hiker feels a strong urge to eat and stops at the first food stand he sees.

  • Yerkes-Dodson law

    The finding that performance is best at a moderate level of arousal, with easy tasks done best at higher arousal and hard ones at lower.

    Example. A bit of nerves sharpens a juggler's routine, but heavy nerves make her drop the balls on a new trick.

  • Overjustification effect

    A drop in a person's own interest in an activity after they are given an expected outside reward for doing it.

    Example. A boy who loved building model planes stops after his parents begin paying him for each one and later stop paying.

  • Two-factor theory of emotion

    The view that an emotion comes from physical arousal plus the cognitive label we give that arousal based on the situation.

    Example. With a racing heart at a surprise party, a woman decides she feels joy rather than fear because her friends are smiling.

  • Display rules

    Cultural norms about when, where and how strongly it is acceptable to show certain emotions.

    Example. At a formal awards dinner, a guest hides her disappointment at losing and smiles politely.

In this unit

  1. Attribution and attitudes
  2. Group influence and personality
  3. Motivation and emotion
  4. Evidence, and the limits of a source
  5. Summary
  6. Mastery quiz